Independent Content Services Limited (ICS) are true gaming and betting multimedia specialists with a growing international focus. We can produce quality content in over 45 different languages, as well as offer translation services, and we currently work with a number of major operators in the gambling sector.

We employ a large network of specialist broadcasters, journalists and analysts who provide compelling content for sportsbook, casino, poker, games and bingo in any required language. We write hundreds of sports stories on a daily basis, generate bespoke feeds, create live applications, produce desktop alerts, broadcast live sports commentaries and event-based radio, build and design websites and carry out online marketing campaigns.

Over the past couple of years, we have seen strong results from our streamed audio football commentary services, which generate a significant response among in-play punters. Meanwhile, our editorial previews and rolling betting news feeds help to engage with punters ahead of events and keep them informed on any relevant betting opportunities.

Audio commentary is a perfect accompaniment to live in-play markets as the aural and visual senses complement each other. If coverage is not available with a particular bookmaker, punters will seek it out elsewhere, where they will often be targeted by other betting opportunities.

Our large team of specialist reporters also deliver compelling and thought-provoking articles and analysis on all sports of interest, with all levels of coverage provided.

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