Independent Content Services Limited (ICS) are true multimedia specialists, particularly in the betting and gaming industries. We have a growing international focus and can produce quality content in over 45 languages. We currently work with a number of major operators in the gambling sector including bet365, Betfred and Titanbet.

We employ a number of specialist sports broadcasters, journalists and analysts, and are able to produce any number of football stories. We also broadcast live sports commentaries and event-based radio, including our European football scores show, Football Live.

Last season we saw incredible results from our streamed audio football commentary services, which generate a significant response among in-play punters.

Audio commentary is a perfect accompaniment to live in-play markets as the visual and aural senses complement each other. If coverage is not available on a particular bookmaker’s site, punters will seek it out elsewhere, where they will often be targeted by other betting opportunities.

Meanwhile, our editorial previews and rolling betting news feeds help to engage with punters ahead of and during events, keeping them informed of any relevant betting opportunities.

As the new football season approaches, now is the ideal time for you to introduce new services for your customers. This could be live audio commentary, minute-by-minute text commentary, or bespoke written content which can be tailored towards your own tone and style, as well as integrate your odds and latest offers.

We aim to be flexible to your needs and so are happy to build content packages around any budget.

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